{"id":12157,"date":"2024-09-06T14:38:00","date_gmt":"2024-09-06T12:38:00","guid":{"rendered":"https:\/\/www.grafiche-tonutti.it\/la-presse\/"},"modified":"2024-09-13T09:15:52","modified_gmt":"2024-09-13T07:15:52","slug":"l-impression","status":"publish","type":"page","link":"https:\/\/www.grafiche-tonutti.it\/fr\/benedusi-huile\/l-impression\/","title":{"rendered":"L’Impression"},"content":{"rendered":"\t\t
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La Presse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tonutti tecniche grafiche<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tout est parti d’une id\u00e9e : faire conna\u00eetre Tonutti Tecniche Grafiche et montrer le potentiel d’une \u00e9tiquette, consid\u00e9r\u00e9e \u00e0 toutes fins utiles comme l’une des formes de communication les plus puissantes de l’entreprise. En quelques centim\u00e8tres carr\u00e9s, elle raconte l’histoire, l’identit\u00e9 et le territoire o\u00f9 le produit est n\u00e9.<\/p>\n

Il a \u00e9t\u00e9 d\u00e9cid\u00e9 de collaborer avec un artiste, en l’occurrence un photographe, pour d\u00e9velopper un projet de grande valeur qui mettrait en synergie la cr\u00e9ativit\u00e9 et l’expertise technique.<\/p>\n

C’\u00e9tait un d\u00e9fi qui exigeait d’abandonner ses propres id\u00e9es pour embrasser celles de l’autre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tJ'ai choisi de collaborer avec Settimio Benedusi, un photographe que j'admire pour ses portraits et son approche empathique et pragmatique. Je pensais que l'\u00e9tiquette inclurait des portraits et que mon r\u00f4le serait de mettre en valeur le produit et le travail de l'artiste, mais je me trompais. Settimio m'a appris \u00e0 prendre du recul et \u00e0 devenir le support de ses r\u00e9flexions. C'est ainsi que l'\u00e9tiquette est devenue significative et fonctionnelle, plut\u00f4t qu'esth\u00e9tique, car son but ultime est de pr\u00e9senter l'huile, le produit choisi pour le projet, comme un aliment sain.

\nMa contribution a \u00e9t\u00e9 de soigner les d\u00e9tails qui donnent du sens au produit tout en \u00e9pousant la rigueur de sa vision. J'ai personnellement supervis\u00e9 la s\u00e9lection des mat\u00e9riaux dans une optique de conception durable : j'ai choisi l'\u00e9tain pour fabriquer les gouttes d'huile et le papier 100 % recycl\u00e9 pour cr\u00e9er un emballage qui r\u00e9pondait \u00e0 la n\u00e9cessit\u00e9 non seulement d'essentialit\u00e9 mais aussi de durabilit\u00e9. Une seule couleur d'impression, une seule d\u00e9coupe pour l'\u00e9tiquette et la contre-\u00e9tiquette et un processus d'impression optimis\u00e9 ont permis de minimiser les d\u00e9chets de mati\u00e8res premi\u00e8res lors de la phase de d\u00e9marrage. Enfin, l'ajout d'une \u00e9tiquette NFC a facilit\u00e9 la communication et la s\u00e9curit\u00e9 du produit.

\nCette exp\u00e9rience a \u00e9t\u00e9 difficile mais extr\u00eamement enrichissante. J'ai appris \u00e0 conna\u00eetre la personne qui se cache derri\u00e8re l'artiste et l'artiste \u00e0 l'int\u00e9rieur d'une belle personne, en apprenant quand intervenir et quand me limiter \u00e0 \u00eatre le v\u00e9hicule d'expression du photographe. J'ai r\u00e9alis\u00e9 que lorsque vous n'avez pas la possibilit\u00e9 de tenir les deux r\u00eanes, vous ne savez pas o\u00f9 la balade va s'arr\u00eater. Mais si la personne qui tient les r\u00eanes est une personne de confiance, comp\u00e9tente et cr\u00e9ative, le voyage sera extraordinairement merveilleux. C'est ce que j'ai v\u00e9cu avec Settimio Benedusi et Olio Amare.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tBarbara Passon<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des imprimeurs \u00e0 la recherche de l'excellence depuis 80 ans<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tAller sur le site de Tonutti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tRetourner en arri\u00e8re<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"LOGOTONUTTIORIZZONTALE\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBenedusi Oil is a project of Collection #05<\/a> <\/b>by Tonutti Tecniche Grafiche, member of Alliance Etiquettes<\/a> <\/b>.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La ma\u00eetrise de l’impression au service de l’image<\/p>\n","protected":false},"author":2,"featured_media":12023,"parent":12169,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12157","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nL'Impression - Benedusi Huile<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Impression - Benedusi Huile\" \/>\n<meta property=\"og:description\" content=\"La ma\u00eetrise de l'impression au service de l'image\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grafiche-tonutti.it\/benedusi-oil\/la-stampa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tonutti\" \/>\n<meta property=\"article:publisher\" 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